Privacy policy

1. Accountability and privacy contact

Our Director is accountable for Airport Black Car’s privacy practices and compliance with this policy. You can contact our privacy contact using the details in the Contact Us section below to ask questions, make a privacy request, or submit a complaint.

2. Personal information we collect

Depending on how you interact with us, we may collect:

• Contact information: your name, email address, and phone number.
• Quote and trip information: pickup and destination addresses, travel date and time, flight or trip details, passenger and luggage counts, vehicle or service preferences, and special requests, such as a child-seat request.
• Booking and payment information: booking status, payment currency, billing details, payment amount, and transaction or receipt information. Payment card details are handled by Square as described below.
• Communications: records of calls, texts, emails, quote requests, booking correspondence, and other communications with us.
• Website analytics information: information about your browser and use of our website, as described in Cookies and Analytics.

You may provide information directly to us by website form, email, phone, or text. A person booking a trip on behalf of another passenger may also provide trip or passenger details needed to arrange the service.

Providing a phone number on our quote form is optional. We collect only the information reasonably needed for the purposes described in this policy.

3. How we use personal information

We use personal information to:

• respond to quote, booking, and contact requests;
• confirm pricing, arrange and provide transportation, and coordinate pickups;
• dispatch and communicate with chauffeurs and provide booking-related updates;
• process payments and provide receipts;
• respond to questions, manage service issues, and maintain business records; and
• meet legal, tax, accounting, insurance, and other applicable obligations.

We do not sell, rent, or trade personal information. We do not use booking information for unrelated marketing without the consent required by applicable law.

4. Phone calls and text messages

If you provide a phone number when requesting a quote or booking a trip, we may use it to contact you by phone or text message about that quote or booking—for example, to confirm trip details, coordinate a pickup, or provide a chauffeur or booking update. These are service-related communications about a request or booking you initiated; we do not use this phone number to send promotional text messages.

Message frequency varies with your quote or booking. Message and data rates may apply. The sender will be identified as Airport Black Car. Reply STOP to a text message to stop further text messages from us, or contact us using the details below. Reply HELP for support. Stopping text messages will not affect booking-related communications through another method where reasonably necessary to provide the service.

We do not share mobile numbers or SMS opt-in data with third parties or affiliates for their own marketing or promotional purposes. We may provide the information to a service provider that delivers messages on our behalf, solely to provide that service.

Our current quote form does not include an SMS consent checkbox. We do not represent that a customer has given express SMS marketing consent through that form. We keep records of customer communications and of consent choices where we request or obtain consent.

5. Marketing emails

We send commercial marketing emails only where we have consent that is valid under Canada’s Anti-Spam Legislation (CASL). Where we ask for express consent to receive marketing, that choice is separate from a quote or booking and is not a condition of purchasing transportation.

Each marketing email will identify Airport Black Car and include the mailing address and contact information required by law, as well as a working unsubscribe mechanism. We will give effect to unsubscribe requests within the time required by law, which is no later than 10 business days. You may also contact us to withdraw consent. We keep records of marketing consent and unsubscribe requests.

Unsubscribing from marketing emails will not stop service-related messages about a quote or booking you have made.

6. Cookies and analytics

We use Google Analytics 4 (measurement ID G-HLCYP6BHYY) to understand how visitors use our website and help us improve it. Google Analytics may use cookies and a random browser identifier to collect website usage information. We do not intend to use this identifier to identify you directly.

Our website does not currently display a cookie-consent banner; Google Analytics loads when you open the site. If you prefer not to be measured, you can block or delete cookies in your browser settings or use Google’s Analytics opt-out browser add-on described below.

We do not use advertising or remarketing tags.

For more information about Google’s practices, see the Google Privacy Policy. You can manage cookies through your browser settings. You can also use Google’s Analytics opt-out browser add-on, where available.

7. Payments and Square

We accept payment in Canadian and US dollars. Payments may be made in person using a Square Reader or, on request, through a Square payment link or invoice. Payment proceeds for Airport Black Car are processed and deposited in Canada to our Canadian bank accounts.

Payment card information is handled directly by Square and is subject to Square’s Privacy Notice. We do not retain full card numbers in our own systems. The location where payment funds are settled does not necessarily determine where personal information is processed; see Service providers and processing outside Canada below.

8. How we share personal information

We share personal information only as reasonably necessary to provide our services, operate our business, or meet legal requirements. Depending on the circumstances, recipients may include:

• Chauffeurs and dispatch personnel: trip details needed to coordinate and complete your trip.
• Ooma: phone or SMS service delivery.
• Square: payment processing.
• Google Analytics: website analytics information.
• Email and website service providers: services needed to host our website or send and manage communications.
• Legal authorities or other parties: where disclosure is required by law, legal process, or a lawful request.

We require service providers to protect personal information and to use it only to provide services to us, through contractual or other appropriate safeguards. We do not authorize them to use personal information for their own marketing.

9. Service providers and processing outside Canada

Some service providers, including Square, may process or store personal information outside Canada. Information processed outside Canada may be subject to the laws of the jurisdiction where it is handled and may be accessible to courts, law-enforcement agencies, or national-security authorities in that jurisdiction. We remain responsible for personal information handled by service providers on our behalf and take reasonable steps to require appropriate protection.

10. Safeguards

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, and unauthorized access, use, disclosure, copying, or modification. These measures include limiting access to staff and chauffeurs who need information to perform their duties, using password-protected devices, using HTTPS on our website, and requiring service providers to protect information as described above.

No method of transmission or storage is completely secure. We review our safeguards as appropriate to the sensitivity of the information and the risks involved.

11. Retention and secure deletion

We keep personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected and to meet legal, tax, accounting, insurance, and other applicable requirements. We then securely delete it or anonymize it, where appropriate.

• Quote and booking records: [Insert retention period, to be confirmed with the company’s accountant and insurer.]
• Financial and tax records: retained for the periods required by applicable Canadian tax and recordkeeping laws.
• Website analytics information: event data is retained for 2 months and user-level data for 14 months in our Google Analytics 4 property (with user-level data reset on new activity), per the current Google Analytics configuration.
• Marketing consent and unsubscribe records: retained as reasonably necessary to demonstrate compliance and honour communication preferences.

12. Privacy breaches

If a breach of security safeguards involving personal information occurs, we will assess and respond to it as required by law. Where the breach creates a real risk of significant harm, we will report it to the Privacy Commissioner of Canada and notify affected individuals as required by PIPEDA. We will keep records of breaches as required by law.

13. Your privacy rights and complaints

Subject to applicable law and its exceptions, you may:

• request access to personal information we hold about you;
• ask us to correct information that is inaccurate or incomplete;
• withdraw consent to the collection, use, or disclosure of your information, subject to legal or contractual restrictions; and
• ask us to delete information where deletion is permitted, recognizing that we may need to retain some information to meet legal, accounting, insurance, or other obligations.

To make a request or raise a concern, contact our privacy contact using the details below. We will review and investigate privacy complaints and respond within a reasonable time.

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.

14. Children’s privacy

Our services and website are intended for adults arranging transportation. We do not knowingly collect personal information directly from children. A parent, guardian, or other person arranging a trip may provide passenger information, including information needed to arrange a child seat. Please contact us if you believe a child has provided personal information to us directly.

15. Third-party websites

Our website may link to third-party websites or services. We do not control their privacy practices and are not responsible for them. Please review the privacy policies of those websites or services before providing personal information.

16. Changes to this policy

We may update this policy to reflect changes in our practices, services, or legal requirements. We will post the updated policy on our website and revise the “Last Updated” date. We will provide a prominent notice of material changes where appropriate.

17. Contact Us

For questions, access or correction requests, consent withdrawals, or complaints about this policy or our privacy practices, contact:

Airport Black Car

Email: book@airportblackcar.ca

Phone: 289-276-7611

Mailing or registered office address: [Insert mailing or registered office address before publication]